Best Ecommerce Platform for SEO 2022
- superstoresolution
- Apr 28, 2022
- 10 min read
SEO maintenance is the ongoing process of making adjustments to your website to achieve satisfactory search engine ranking results. The focus is ensuring that your content is accurately representing the website, in order to compete with others who also retain SEO companies to keep their business on top.
search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store.
The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.
Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.
Most ecommerce and web design platforms offer a variety of features that help you optimize your ecommerce store for search engines like Google and Bing. But considering that SEO involves many factors— user experience, speed, meta tags, and more—you'll need to find a platform that excels with all of them.
some ecommerce platforms only have the most basic, automated SEO tools, leaving you to compete with other brands that have access to more advanced tools.
With some free ecommerce platforms, you have no way to override this or you're forced to pay extra to get the best SEO features.
Instead of realizing feature limitations after you’ve already uploaded hundreds of products, it’s prudent to choose the best ecommerce platform for SEO right from the beginning.
To locate the best ecommerce platform for SEO, we completed rigorous research, starting with the most popular platforms in the US and Europe. Based on Built with’s data, we ended up with this list:
We then tested and compared all of them for 14 key factors we believe are most important for ecommerce SEO.
Based on over a decade of ecommerce platform research and reviews, along with feedback from seasoned online store owners, we found that these factors play the most important roles in how well ecommerce stores rank in the SERPs (search engine results pages):
Custom Navigation Links
Custom Page Titles
Custom Page URLs
Custom Meta Descriptions
Custom Image ALT Tags
Custom H1 Headings
Canonical URLs
Integrated Blogging Features
Social Sharing buttons
Auto XML Sitemaps
Custom domain names
Custom IP addresses
301 redirects
Robots Noindex Capabilities
We then weighted each factor based on its correlation to increased Google rankings from the Moz Search Engine Ranking Factors study.
While researching ecommerce platforms for your online business, you can use these ranking factors to see if each ecommerce platform offers features to optimize each factor.
All-in-one SEO toolset · Audit & optimize your website. Site Audit → · Analyze your competitors. Site Explorer → · Find keywords your customers are searching for.
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
Grow organic traffic with our complete and easy SEO tools & workflow ... “Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite. Get measurable results from online marketing Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform
KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. Try it for free!
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
With Ubersuggest's free keyword tool, generate an unlimited number of suggestions for free and take your content creation to the next level while increasing
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
Free SEO tools like Answer The Public allows you to easily find topics to write about for your Blog di News Lifestyle Gossip TV e Spettacolo's great for finding featured snippet opportunities.
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
SpyFu is a keyword research and competitive intelligence tool that is used by digital marketers to improve their performance in online search.
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
A complete marketing tool for your website. Save money, time and effort with WooRank's all-in-one digital marketing solution.
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
Majestic SEO is an SEO software tool that specializes in link analysis.so - Registered at Namecheap.com unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks.
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Google Trends is very easy to use and often gives interesting insights into keyword popularity and media coverage of the topic. For example, below is the graph that shows how interest in "Nobel Prize" search term has changed
over the years and gives insights into its seasonal popularity. Another great feature of Google Trends is that it allows comparing the relative popularity of the several keywords. For example, the graph below demonstrates the difference between the Google search trend for the search term "Oscars" compared to "Nobel Prize" among people that use Google search.
SEOquake is a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit
SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.
Free and fast analysis of your entire website - duplicate content, broken links, internal page rank, redirections and more. Also creates an XML sitemap.
Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
FATRANK is the most reliable user-friendly app and Chrome Extension for SEO ranking checking and tracking keyword rankings across multiple websites in the....
SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.
Keyword Tool For Monthly Search Volume, CPC & Competition Keywords Everywhere allows access to keyword metrics for any list of keywords and lets you download the list in Excel, CSV or PDF file formats. Google Search.
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.
We develop the industry leading Screaming Frog SEO Spider software, trusted by thousands of SEOs and SEO agencies worldwide for technical SEO audits.
Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.
Serpstat — SEO management platform. Smart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site ...
Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.
Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.
The best SEO tools on this list are gold. They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you've got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with. Try them out. Do it. Discover what you need to improve to rank higher in SERPs. And follow the tool’s suggestions to skyrocket your growth. Your success falls on you. Take that next step.
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